A rage, a trend, a new tradition feeding a lucrative branch of the tourism industry and spreading not only around the most romantic city of the world, but to many other places in France, Great Britain, Greece, Italy and other European countries.
Traveling from all over Asia, including Hong Kong, Singapore, Japan, Indonesia and Malaysia, brides and grooms arrive by the hundreds every month to pose in their wedding outfits for romantic photos alongside some of the most famous landmarks – and lately next to less well-known sites.
In Paris, they’re becoming as ubiquitous as street vendors.
Although they look like newlyweds, clad in white wedding dresses, veils, tuxedos, flowers and all the accoutrements, they are, in fact, “pre-wedding” events organized just for the photos. The real wedding takes place back home, sometimes months later, where showing the portraits as slide shows, posters and videos on big screens is an important part of the celebration.
“Most couples take the wedding photos months before the wedding, and it can be a complicated and arduous process that demands days of effort, numerous costume changes, exotic locations and a huge budget, with some shoots costing as much as $15,000,” according to research on the pre-wedding industry by Li Zhaoping at China’s Saimaa University. “As opposed to Western couples who seek wedding pictures that capture real moments, Asian couples want elaborate photos that reflect their romantic fantasies.”
It’s not a new fad. In reality, affluent Asian couples have been doing it for years. What’s new is that thanks to cheaper travel, their numbers have been steadily growing, creating a prosperous industry that now offers one or multiple photographers, many choices of romantic sites throughout Europe and more than just stylish photos in wedding finery.
Florists, hair dressers, makeup artists, brand party gowns, shoes, limos and vintage cars are part of the packages destined to fulfill couples’ most romantic dreams – at least in pictures.
“A love dream that has a price of about €2,000 to travel to Paris from miles away to take dozens of photos in one day and bring them back home,” explains France 2.
How Fake Wedding Photos Have Become A Lucrative Business in Europe – Forbes